Bringing Work to life

On-Premise - Off-Premise - Promo Model

Agency Client: Anheuser-busch
RIGHt resource - RIght Place - Right Time - Right Brand - Right Program

Led three brand ambassador teams dedicated to key client, Anheuser-Busch. (On-Premise, Off-Premise, Promo Model)

• Hiring, coaching, and mentoring team leads and brand ambassadors on agency processes, client program expectations, and the client product portfolio.

• Conducting onboarding with a new hire toolkit, managing new hire paperwork, and ensuring each ambassador obtained the required certifications.

• Participating in weekly calls and ride-alongs with Anheuser-Busch and local distributor sales teams to discuss upcoming events, key account scheduling, and to meet key on-premise and off-premise account contacts.

• Approving and submitting recaps for all executed events, compiling trend feedback, and presenting findings to stakeholders.

• Confirming the sampling event calendar in advance and ensuring brand ambassador support for each event.

• Reviewing all credit card transaction histories against budget, actual recap spend, and for fraud exposure.

• Managing payroll, completing timesheets, submitting weekly payroll, and approving expense reports.

• Effectively utilizing trade activation budget, aiming for 100 on-premise samplings and 200 off-premise samplings per month.

• Providing ongoing ambassador training on new products and fostering awareness of local and national marketing campaigns.