Sales & Account Management 

• Maximize profitable sales opportunities through understanding complexities of the channel and customer's business and building relationships based on trust and integrity with customer management teams.

• Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives.

Marketing & Execution

• Execute channel and customer promotions and programs that leverage national brand ideas and consumer insights to drive increased consumer preference and customer activity.

• Sell-in and implement promotional strategies for the introduction of new brands and packages.

Collaboration & Problem-Solving

• Collaborate with external partners and internal cross-functional team members (e.g. marketing, finance, distribution) to solve issues that arise during execution.

• Evaluate outlet opportunities, handle customer issues, eliminate barriers, and work to overcome customer objections.

Event Planning & Activations

• Prospecting and identifying opportunities to adapt corporate strategies to tailor national campaigns for local relevance. Effectively manage logistics for activations that align with broader marketing goals, aiming to maximize consumer impact, drive brand awareness, and increase sales. 

Partnership Management

• Identify, vet, and negotiate annual sponsorship agreements with community sports organizations followed by the comprehensive management of receivables and deliverables, overseeing the process from end-to-end. 

Delivering Results

• Conducting thorough partnership evaluations, tracking and make timely adjustments to ensure that partnerships are on course for a positive return on ad spend (ROAS). Track record of consistently surpassing departmental ROAS targets.

Activating Support Teams

• Mobilized support teams for the successful execution of 150+ annual in-store and off-site partner engagement events, encompassing sales events, trade shows, product demonstrations, tournaments, and conferences.

Reporting & Analytics

• Conducting thorough partnership evaluations, tracking and analyzing results followed by making timely adjustments to ensure that partnerships are on course for a positive return on ad spend (ROAS). Track record of consistently surpassing departmental ROAS targets.

Cross-Functional Collaboration 

• Leverage the store operations channel to gather feedback on current market conditions, review KPI metrics, and collaboratively devise solutions to enhance the impact of marketing and sales initiatives in alignment with targeted goals.

Time Management & Presentations

• Set clear weekly goals to stay organized, utilize time blocks to manage high-impact tasks, and the Microsoft booking tool to volume schedule partnership meetings. To support partnership messaging and create program recaps, I craft marketing campaigns using Microsoft Office, Google Suites, and Canva tools for both internal and external stakeholders. 

Budget & Asset Management

• Effectively manage and allocate company assets, encompassing cash, gift cards, equipment, gift certificates, and event assets. A strategic approach ensures the optimal utilization of resources, including travel and expenses within the existing financial structure.

DICK'S Sporting Goods Foundation

• Supported the mission of the DICK'S Sporting Goods Foundation to eliminate and address barriers to play by identifying, connecting, and qualifying youth programs, organizations, and schools with the essential information needed to secure grant funding.

Tradeshow Execution

• Coordinated coaching clinics and tradeshows to network, generate leads, and build product awareness with the goal of building a robust pipeline and successfully closing sales.

Cold Calling & Follow Up

• Weekly goals for prospecting and qualifying leads to set future meetings, generate sales and get feedback about the company and current product offering.

Demo Product Solutions

• After qualifying leads and identifying customer needs,  providing hardware and software demonstrations to tailor solutions from our product line.

Event Management & Promotion Expertise

• Plan, execute, and coordinate both on and off-premise promotional programs to drive brand and product awareness through sampling events. Gathered valuable consumer feedback on current trends and insights and presented the information through daily post-activation recaps.

Leadership & Team Management

• Hired, coached, mentored team leads and brand ambassadors to ensure they stayed current on agency process, client program expectations, and client product portfolio.

Agency Client Relationships

• Performed key account calls with top Anheuser-Busch wholesaler account leaders to support marketing initiatives, build relationships, and support new products adoption with promotional and sampling teams. 

Self-Starter

• Proactive and motivated approach to meeting both personal and club daily expectations. 

Teamwork

• Collaborating and cooperating with teammates, coaches, and front office staff to achieve the club's goals. 

Mental Resilience and Adaptability

• Bouncing back from challenges, setbacks, and adversities.

Leadership

• As a 3-year Co-Captain at FIU, I led by balancing player and coach expectations, fostering an environment that contributed to on-field success through teamwork and high standards. This set the tone for the team's achievements, emphasizing the significance of both individual excellence and collective effort. 

Time Management

• Each semester, managing and balancing classes, studying, practices, games, travel, and a work-study job, demonstrating my commitment to academic and athletic excellence. 

Dedication and Perseverance

• I ventured 1,455 miles away from home, embracing the challenge of competing as a starter throughout all four years of collegiate soccer, and ultimately graduated with a bachelor's degree.